Soon, you can customize your ketchup

The Heinz Remix will let you mix your own sauce. Photo courtesy of Kraft Heinz

Want intense mango and a touch of jalapeño in your steak sauce? A new machine from Kraft Heinz will let us mix custom-flavored ketchups (and other condiments) the way we do sodas at Coca-Cola Freestyle dispensers.

Why it matters: Concocting a food or drink at a machine like this is fun — and gives lots of data to the manufacturer, which can then go create products that conform to popular flavor combos.

Driving the news: The Heinz Remix made its debut at the National Restaurant Association Show in Chicago this month, billing itself as "the first customizable and IoT-enabled digital sauce dispenser."

Where it stands: Kraft Heinz plans to pilot the Remix at various restaurants in late 2023 or early 2024, but won't say which ones.

Context: Coke's Freestyle, introduced in 2009, has inspired a cult following, with some people boasting of trying all 127 flavor combinations.

The bottom line: Expect to see more food and drink machines that let you riff on your fave products.

Go deeper: Listen to the Axios Today podcast, where Emily Peck, filling in for host Niala Boodhoo, shares more about the digital sauce dispensing machine capable of serving over 200 variations of ketchup.